“Discrete objects are more successful in building good atmosphere than eye catching ones.”

Jasper Morrison is a British multidisciplinary designer, well known for creating the ‘Supernormal’ concept together with Japanese designer Naoto Fukosawa. A highly productive designer, Morrison splits his time between studios in London, Tokyo and Paris.

In a world where many designers use new technologies to add superfluous details to their designs, Morrison does the opposite, using machinery to refine his designs into creations that do not distract, but which harmonise with the user’s environment and create a good atmosphere.

Although his style is instantly recognisable, all his designs are extremely unique. Jasper Morrison designs for some of the largest design houses in the world. In addition to his industrial design, Morrison has published many noteworthy books on design.